Apple dropping DRM-free track price?
According to ARS Technica, Apple’s DRM-Free library is expanding and will soon have a major price drop, down to 99¢ per track, just like their DRM-encumbered tracks.
At first, I was a little put off by the DRM “free” premium pricing, but I got over it. All the same, I’ll never complain about a price drop! Thanks Amazon! It just goes to show what a little competition can do to benefit the consumer. (Amazon recently launched a competing MP3 store with all DRM-Free music priced well below Apple’s iTunes.
Already, some losers are crying foul. Apparently people have forgotten that prices drop on technology all the time. Now people are actually complaining that prices are dropping too quickly. (Just read the comments here) Get a life, folks.
Will we get refunds on the DRM free price difference? I doubt it. Do I
care? Nope. I agreed to the price I paid. I could have gone over to
Amazon and bought DRM free music for cheaper, but it wasn’t as
CONVENIENT! I pay a premium to Apple because they give me the music I
want, when I think about it, without having to go through extra steps
to get it onto my device. Now that the price is dropping, I’ll just buy more music. (Funny thing is, I’ll probably spend more money in the long run. It’s just psychologically easier for me to click “buy” for 99¢ than it is to click $1.29)
When the iPhone price dropped by $200, I actually bought one. Now that I have one, I have said on many occasions that if I had known how great it was, I would have spent the extra $200 to get it sooner.
Likewise, I have a friend who bought the iPhone the first week. I asked him if he was mad about the price drop. He said “nope. I got mine before you got yours.”
You buy early, you pay more. If the business model survives, prices will come down. It’s part of the product lifecycle. It’s just moving faster with Apple than with most others.
iTunes Plus DRM-free tracks expanding, dropping to 99 cents
Technorati Tags: iPhone, iTunes, DRM, Apple
